AuriQ System is data analytic company founded in 1996.
It is a combination of Auric (gold) + IQ ( Intelligence quotient ).
Big data contain thousands of valuable data, however it is difficult to find as you are mining a gold in the mountain canyon river. More than 200 global enterprises including Epson, Disney, Honda, and Fuji-Film have chosen AuriQ solutions to power their business. Previous design was difficult to read each letters and AuriQ is already a uncommon word. Most commonly people pronounce AuriO instead of AuriQ .
For this project, we had four challenges.
- Easy to read
- Clear message
- Recognize the mark from any size and distance
- Interactive and intuitive design
I made a several different approaches and the solution we end up was to create the symbol represent the company purposes. Find a valuable data.
The symbol have 4 purposes.
- Letter IQ (intellegence quotient)
- Found a valueable data
- Big Data = Maze
- We are technological company
Study and Research